With the rise of hand-held communication devices, digital interactions have grown from response-delayed email to real-time communications through SMS and messaging platforms/apps. Email is no longer the best option for communication with clients. With two-way real-time communications, businesses can achieve a new level of interaction – creating a dialog with customers and immediately meeting and reacting to their needs. With the right digital communications platform, interactions with clients can send appointment reminders and receive confirmations, schedule appointments, solve customer problems, follow up on problem resolution, and conduct client satisfaction surveys.